Flow Without Receipts

Environmental Campaign

Album


Google Fonts & The Typographic Circle for D&AD New Blood 2024

Genre

Concept development
Motion design
Poem rewrite

Brief

Find a poem and use emerging font technology and typography to reinforce its meaning, focusing on an ecological or environmental message.

Idea

Paper receipts create ecological burdens, releasing harmful chemicals that pollute water sources.

Flow Without Receipts uses poetic storytelling to follow a paper boat—symbolizing a thermal receipt—as it navigates waterways and transforms into a sustainable e-receipt, creating a metaphor that inspires adoption.


TEAM
Phuong Tran: Graphic Design, UI Design
Ngoc Nguyen: Graphic Design, Copywriting
Alicia Nguyen: Concept Lead, Motion Design
Van Pham: 3D Modelling, Voice Narration
Ngoc Truong: Motion Design

MENTOR
Sea Nguyen
Soumik Parida
Manny Ling

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